Happy Small Business Week! National Small Business Week has been celebrated every year since 1963 and recognizes the key contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they generate about two out of every three new jobs in the U.S. each year. Since many of our customers are small businesses, we see first-hand how hard they work and the impact they have on America’s economy.
Regardless of the size of your business, communications is the most essential component. In the past, having the latest communication technology in place was a costly challenge for small businesses to maintain. Fortunately, this has all changed with cloud technology and the developments of cloud-based Unified Communications (UC) solutions. With many of the most advanced features built-into UC systems and the top providers including maintenance and free upgrades, remaining professional and connected to customers and colleagues has never been easier or more affordable for even the smallest of businesses.
Here are 7 ways that small businesses can benefit from UC solutions in a big way.
Auto Attendants are one of the greatest built-in benefits of cloud-based phone systems. They ensure that all incoming calls are answered and directed to the appropriate place, no matter who is physically available. For small businesses, this is a huge advantage. You get the ability to pre-record the greeting you’d like customers to hear, ensuring you project a professional image with every single call. Plus, you save significantly by not having to designate employees to answer calls or worse, answer them all yourself. Since the most common reasons for calls are for hours of operation and directions, using an Auto Attendant for this purpose alone will reduce the number of routine calls that need to be answered by 25%, allowing you to focus on your business and better serve your in-person customers.
The best cloud-based phone systems include on-hold greetings and music options. This feature can really make a difference in how your company is portrayed. While customers are on-hold, you can take advantage of this time with pre-recorded messages to promote and advertise specials, your website and upcoming events to boost sales or attendance, all for free. Free direct advertising opportunities like this are few and far between and definitely a great benefit for businesses with limited advertising budgets. Additionally, small businesses instantly sounds larger and more legitimate having professionally recorded messages or music entertaining callers while they are waiting on hold.
Another great feature that helps to project a larger company image are 1-800 numbers. They can be used in a variety of ways, such as designating a phone number for advertising campaigns to track results, to direct calls to a specific employee, or to just project a larger company image in a specific location. They are a great way to centralize calls for little to no cost and a huge advantage to provide customers who would otherwise be calling long distance.
Faxing may seem obsolete, but it’s still very much alive in business. With online fax, you can fax digitally and eliminate the need for a traditional fax machine and the high costs associated with it, like phone lines, paper, maintenance and ink. Faxing with UC systems is basically free and so are you. Free to fax to and from any device, from anywhere. Transactions become instantaneous, secure and hassle-free from wherever you need them to be.
Face-to-face meetings are critically important, but can be costly if your business serves clients located in other parts of the country or the world. Delivering personalized service and collaborating on deliverables can be both affordable and simple with the right video, audio and web conferencing software. These solutions allow you to share documents, give presentations and meet and connect with clients or team members from any device, anywhere, for a fraction of the cost of travel.
No IT Required
A big draw for UC systems are their ease of use. These systems are designed with the user in mind and provide access to every service, feature and setting, so you can easily and independently manage your own communications without the need of costly outside support. Systems that are even more advanced, go beyond just admin privileges and enable you to grant access to your employees so they can manage the features you need them to, which saves you even more time and money.
With cloud-based systems, everything is well, in the cloud. This is incredibly helpful for a business of any size, but especially a small business because everything can be managed and accessed remotely at anytime through a secure online portal. Many small businesses have limited staff available so for basic changes like recording a greeting or checking the company voicemail, owners would previously have to physically go to their place of business. Everything with cloud UC systems becomes mobilized and flexible, giving you the ability to forward calls, fax, listen to voicemail, change greetings about hours and much more, from any device, anywhere.
Small businesses work with limited resources. All-inclusive, cloud UC solutions offer an affordable path to the latest technology for a low monthly fee and often no capital expense. This gives businesses of any size, the opportunity to compete with even the largest of competitors, while improving their sales, operations and customer service. We expect to see an increase in UC adoption in all markets over the next few years, but small businesses can most certainly reap the benefits of having these solutions in place for their business’ communications.