More than half of Americans either own or work for a small business. Regardless of how small a business is, communications is the most essential component to their success. In the past, having the latest communication technology in place was a costly challenge for small businesses to maintain. Fortunately, with cloud technology and the developments of cloud-based Unified Communications (UC) solutions, it is much more attainable.
With many of the most advanced features built-into UC systems and the top providers including maintenance and free upgrades, helping your customers remain professional and connected to their customers and colleagues has never been easier or more affordable for even the smallest of businesses.
Here are 7 UC benefits that provide a competitive benefit to every small business.
1. Auto Attendants
Auto Attendants are one of the most utilized built-in benefits of cloud-based phone systems. They ensure that all incoming calls are answered and directed to the appropriate place, no matter who is physically available. For small businesses, this is a huge advantage. They gain the ability to pre-record greetings they’d like customers to hear, ensuring a professional image is projected with every single call. Plus, they can save significantly by not having to designate employees to answer calls. Since the most common reasons for calls are for hours of operation and directions, using an Auto Attendant for this purpose alone will reduce the number of routine calls that need to be answered by 25%, allowing staff to focus on their business and better serve their in-person customers.
2. On-hold Greetings
The best cloud-based phone systems include on-hold greetings and music options. This feature can really make a difference in how a company is portrayed. While their customers are waiting on-hold, they can take advantage of this time with pre-recorded messages to promote and advertise specials, their website and upcoming events to boost sales or attendance, all for free. Free direct advertising opportunities like this are few and far between and definitely a great benefit for businesses with limited advertising budgets. Additionally, small businesses instantly seem larger and more legitimate having professionally recorded messages or music entertaining their callers while they are waiting on hold.
3. 800 Numbers
Another great feature that helps your prospects project a larger company image are 1-800 numbers. They can be used in a variety of ways, such as designating a phone number for advertising campaigns to track results, to direct calls to a specific employee, or to just project a larger company image in a specific location. They are a great way to centralize calls for little to no cost and a huge advantage to provide customers who would otherwise be calling long distance.
4. Online Fax
Faxing may seem obsolete, but it’s still very much alive in business. With online fax, your prospects can fax digitally and eliminate the need for a traditional fax machine and the high costs associated with it, like phone lines, paper, maintenance and ink. Faxing with UC systems is basically free and so are they. Free to fax to and from any device, from anywhere. Transactions become instantaneous, secure and hassle-free from wherever they need them to be.
5. Video Conferencing
Face-to-face meetings are critically important, but can be costly for businesses who serve clients located in other parts of the country or the world. Delivering personalized service and collaborating on deliverables can be both affordable and simple with the right video, audio and web conferencing software. These solutions allow customers to share documents, give presentations and meet and connect with their clients or team members from any device, anywhere, for a fraction of the cost of travel.
6. No IT Required
A big draw for UC systems are their ease of use. These systems are designed with the user in mind and provide access to every service, feature and setting, so your customers can easily and independently manage their own communications without the need of costly outside support. Systems that are even more advanced, go beyond just admin privileges and enable your customers to grant access to their own employees so they can manage the features needed, which saves them even more time and money.
7. Online Management
With cloud-based systems, everything is well, in the cloud. This is incredibly helpful for a business of any size, but especially a small business because everything can be managed and accessed remotely at anytime through a secure online portal. Many small businesses have limited staff available so for basic changes like recording a greeting or checking the company voicemail, owners would previously have to physically go to their place of business. Everything with cloud UC systems becomes mobilized and flexible, giving your customers the ability to forward calls, fax, listen to voicemail, change greetings about hours and much more, from any device, anywhere.
Small businesses work with limited resources. All-inclusive, cloud UC solutions offer them an affordable path to the latest technology for a low monthly fee and often no capital expense. This gives businesses of any size, the opportunity to compete with even the largest of competitors, while improving their sales, operations and customer service. We expect to see an increase in UC adoption in small businesses over the next few years. Ensure you are the one to help them transition and reap the benefits of having a cost-effective solution in place.