Category Archives: business voip chicago

Down phones

What does downtime cost and how to avoid it


I love to read. One of my favorite authors is Malcom Gladwell who is renowned for explaining human nature and why we behave the way we do and why we make decisions. However, when it comes to phone services, it seems as if so many people make decisions based on a few narrow factors. Price, the charm of the salesperson and the inertia of staying with a current provider seem to be the qualities most common to business clients staying with a poor performing hosted voice provider. I read their horror stories – when the primary motive was saving money or they did a “plug and play” install – which turned out to be “plug and pray“.

In order to find out what is happening in real time to those people that make poor decisions, I went to It is an interesting website where you can see outages from a variety of providers in real time. You can see maps of where outages are occurring and you can also read comments from people posting throughout the outages. It was astounding to see the comments and the shear misery of the downed businesses.

How much does misery cost? A simple method to calculate the cost of an outage is: what is the amount of fixed monthly expense you have per hour for the people that are most affected by the outage and cannot do their job. For example, if I have a call center taking inbound sales calls with seven agents and I am paying the agents each $12.00 per hour, my fixed direct cost is $84. An outage of 4 hours costs me $ 84 x 4= $336.  That is the lowest estimate of what that four hour outage cost – speak to your accountant on how your indirect costs will increase your cost (for most businesses) to almost double that amount. If I factor in the cost of lost business- people that were trying to reach me during those four down hours, my costs are further increased due to the lost revenue.

If I look at the heat map of the outages on, I see that I live in a sea of red for my Internet service provider- the worst place to be. How can I mitigate the costs of an outage? As my father has taught me, the best way out of a critical situation is never to be in one.

Technology is supposed to help us. Right? Well, that is why we have the latest and greatest development called SD WAN (software defined wide area network). The best way to make sure that your provider doesn’t go down is to make sure that you have multiple providers and multiple ways of reaching the Internet. That is the rationale behind SD-WAN. Basically, it means that you have a device on your premise that enables you to plug in multiple connections to the Internet into one device to make one big connection to the Internet. When service is not down due to an outage, you are able to aggregate your services. When service on one of the component connections is down, the SD WAN provider routes all of your traffic to the other connections. So if I have a cable modem, a fiber connection and a wireless LTE connection, the probability of all of them going down simultaneously is virtually null. If I couple that with a hosted service that is housed in a Level III data center and a portal that allows me to route incoming calls to other devices or locations, I have eliminated the chance of an outage.

If you look at 99% reliability, that means approximately 20 hours of down time a year. Even 99.9 % reliability can cost 2 hours of downtime. You can’t choose when that downtime is going to happen. It can happen at a low impact time – or it can happen at the worst possible moment.

Lessons Learned:

  • Go onto and see if there are lots of outages with your provider
  • If you want to avoid the risk of downtime, diversify your bandwidth
  • Make sure that your cloud phone provider is housed in the best possible data center
  • Make sure your cloud phone provider is completely virtualized with redundancy.
  • Make sure that you have access to a portal and know how to re-route your calls immediately.
  • Make sure that you use SD WAN as part of your total solution.

Mxie Presence

Deskphone? Smartphone? What’s the difference!

As smartphones have become the central hubs for business users to manage communications and store contacts, traditional business desk phones are increasingly becoming isolated, less-useful devices. In fact, according to a new third-party survey of 486 U.S. workers with access to both a dedicated work desk phone and a smartphone, only one in two regularly use their desk phones for making voice calls, and one in three prefer to use their smartphones to make voice calls—even when they have easy access to a desk phone. One in three say they are willing to give up desk phones at work entirely.


Predeployment Network Assessment

So Your Company Wants to Adopt VoIP… How Do You Know If Your Network Is Ready to Make the Transition?

While the cost savings and new applications of Voice over Internet Protocol (VoIP) are rapidly attracting many small to mid-sized companies to this popular communication solution, it may come with a significant price to your network.  Not only must your network carry more traffic, but VoIP traffic demands very high performance and is more sensitive to normal network problems like delays and choppy communication.  Even modest levels of impairment, unnoticed by users of most data applications, will cause significant caller frustration and will not sit well with your customers, business partners, or even your own employees.

Before investing in a large-scale VoIP deployment or even in a small trial, you need to know how well your network infrastructure will handle the additional, quality-sensitive voice traffic.  Many seemingly well-planned trials encounter delay after delay, exceed cost estimates, and are eventually cancelled when the network proves unable to meet the unique requirements VoIP places on it.  However, these business issues can easily be avoided if your telecommunications provider properly assesses your network ahead of time to truly understand the scope and type of work required to ensure a successful transition to VoIP.

Gartner reports that 85% of networks are not ready for VoIP.  What’s even more shocking is that 75% of companies that do not perform a pre-implementation analysis of their network infrastructure will not realize a successful implementation.  These are astonishing statistics because without conducting a network assessment with a quality assessment tool, the potential for wasting time and money is extremely high.  In order to increase the likelihood of a successful VoIP implementation, an evaluation of the network must be properly executed and should include the following four steps.

  1. Pre-Deployment Assessment

The pre-deployment assessment step analyzes the current capabilities of the network, evaluates its ability to support VoIP, identifies potential problems, and determines the requirements needed to handle expected call traffic.  It is strongly recommended that the pre-deployment test is conducted prior to the purchase or installation of any VoIP equipment.  The analysis should include such items as bandwidth, utilization, jitter, throughput and latency.

  1. Post-Deployment Assessment

The purpose of the post-deployment assessment is to gain a complete understanding of VoIP quality and network efficiencies prior to turning it on.  This step determines the level of success and prevents issues with call quality or dropped calls.  Whenever new equipment is introduced to a network the chance for unexpected issues rises; therefore, it is critical that post-deployment assessment is not overlooked.  This assessment should be immediately performed so any changes can be made in a timely manner.

  1. Regular Maintenance Assessment

As you’re probably aware, your network is dynamic and constantly evolves.  New devices such as IP phones, laptops, switches, and routers are added or removed.  Whether it’s a minor change or a major one it will impact your network.  Therefore, it is important to re-evaluate your network regularly to identify any faults so they can be corrected as soon as possible.  Conducting ongoing assessments will help your organization increase quality, optimize system infrastructure, and reduce costs.

  1. Break/Fix Strategy

Unfortunately, unforeseen things may happen to a network that’s not readily identified by your IT department.  The situation may be brought to your company’s attention by a customer, an employee or business partner.  The Yankee Group has reported that some companies’ labor costs grew 30 to 40 percent with VoIP because of dealing with network problems.  Having a network assessment tool in place enables one to take action quickly, diagnose the problem, and resolve it, while minimizing its impact to the system as a whole.

Essentially, these four key steps have illustrated the primary objective and the many benefits of conducting network assessments.  Whether your company is about to take the plunge into VoIP or has already gone down that path, it is critical to deploy a tool that can accurately analyze your network.  Surprisingly, most companies overlook this integral component of the VoIP implementation process and the research clearly shows its negative impact.

As you tap into this relatively new communication solution that’s changing how business gets done, make sure you ask yourself this question.  What is my telecommunications provider doing to create a network environment that enables my company to take full advantage of VoIP? If network assessment is not included in the response then something is definitely wrong.

Chicago hosted phones

5 Tips to help you choose the right hosted provider!

My colleague Harry Bhattia wrote this article. I was really impressed – so impressed that I couldn’t say it better myself.

In the recent times, VoIP service providers have crowded the market and made it difficult for businesses to choose the one that would actually do what they commit to. You may have made the toughest of your decisions while moving to VoIP services from the traditional phone set up and you would definitely not expect your business to face down times due to a poor telephone network.

Promoting managed IT services that save money and provide greater functionality, is like marketing of any other service, which means that the providers must take into consideration the time-honored factors of price, promotion & distribution. With all the sophistication in their pitching styles, it is possible for you to get trapped in a non-rewarding deal. So, we have stated a few points that to help you select a reliable VoIP service provider in Chicago.

Ask to explain things & talk out of the acronyms – The telephone technology is full of acronyms. They may be comfortable using terms like VoIP and PBX but you, as they may overwhelm a customer /the SMB owner. In a confused state, you may not even understand what they are trying to explain and consequently you may miss important details of the technology you will be using thereafter.

Demand a complete solution – Do not forget that you are on the demanding side. Understand the details of how the VoIP services offered by the provider will influence their businesses. Look at what’s unique in his offerings. Also, study their previous works and customer feedback so that you get a brief about past experiences of businesses like you with the service provider.

Plan & implement wisely – Ask the provider to spend a weekend at your business set up (pre-installation planning) to understand how the present system works and where is the need to rebuild things. A good installation plan will make the configuration easy for you. It really makes a difference.

Safety must be the first commitment – A recent study revealed that about 40% of the VoIP users did not have specific plans to secure their VoIP deployments. The end-points of your VoIP systems are vulnerable to attacks right from their operating systems to internet protocols and management interfaces of VoIP phones. It sounds scary; it also means that there is a lucrative chance for those who sell VoIP security services. Check if your VoIP provider includes a security plan in his package to cut down on the cost of hiring another provider selling security services.

Training as a part of service – Plug n play does not imply installing software and leaving the rest. The automation also requires users to be trained to know how the new software will help them reduce efforts. It is a bad idea to leave users baffled on a completely new set up of devices. Ensure that your VoIP provider will train you on using the VoIP systems.

Well, if you are convinced that these tips will help you build a better VoIP network that never fails, you may consider another advice from us. Call us – we talk in plain English (without jargon and we define every three letter acronym we use!).

Learn More!

Icy weather

National Preparedness Month is over- are you ready for disaster?

The National Centers for Environmental Information reported that as of July 2016, there have been eight weather and climate disaster events with losses exceeding $1 billion each across the United States. Every September, known as National Preparedness Month, we are reminded of the toll natural disasters like hurricanes and wild fires take on businesses. However, business leaders know that in reality, smaller man-made disasters, such as spilled coffee, have an even greater chance of impacting our daily lives and operations.

We are now in the beginning of October so consider the following three tips to provide continuity  for your organization’s communications from all business disasters and disruptions.

Back up Business Data
Eliminate costly downtime and risks of on-site failures by securing all critical communications and information exclusively in the cloud. The ability to access information is vital to make day-to-day business decisions and to keep critical communications with customers and clients intact, especially in the case of any disasters. We can help make sure all pertinent data from desktops, laptops and servers are backed up in the cloud to make a business more accessible and flexible to both customers and employees.  Make sure that your provider encrypts calls and keeps data secure in the cloud so that nothing is vulnerable on-site.  If primary data is lost, corrupted or inaccessible, a backup copy of the data stored safely in the cloud, provide recovery tools and allow quick restoration of files on demand easily – no matter the location.

Off Site, Not Out of Touch
By outsourcing the equipment used to support operations, including storage, hardware, servers and networking components, in the case of an event where power dies or flooding shorts out the server, the device will be elsewhere.  Before moving your infrastructure to the cloud, consider reliability. Our service provides a service level agreement (SLA), a written guarantee that details its reliability and guarantees 99.99 percent uptime. Scalability is equally important so make sure you can turn up and turn down servers on demand. All of our hosted products allow you to make changes using an online portal,  a web-based customer portal that allows you to get new resources up and running on a moment’s notice, regardless of location and without any capital investment or additional IT resources. The last thing you need to worry about during a recovery is how to fund your next server, upgrade an existing server on the fly or allocate more resources (RAM, CPUs, storage or bandwidth) to meet unanticipated demand.

Reassess Your Phones
Keeping phone calls flowing with customers and employees is a key factor in helping your business recover after a disruption. With hosted voice solutions the phones are in your office, but the intelligence of the service is secure in the cloud so that no matter where you are, you can use the system to help your business survive any disaster. Hosted voice offers unique applications and features, like softphones and mobile twinning that are cost-effective ways to enable mobility and disaster avoidance across your organization. The softphone is completely integrated, offering your employees professionals full office phone functionality and seamless communication, making and receiving calls through any internet-connected PC, from any location using the same extension and accessing the same features, such as call forwarding, extension-to-extension dialing and voicemail. Mobile twinning allows you to send calls to your cell and desk phone simultaneously for complete coverage, allowing inbound calls to be sent to your cell and desk phone at the same time so you don’t have to be in the office to take calls. The ability to turn any device into your office phone means that you can switch from device to device. Start a conversation on your desk phone in the office and seamlessly continue it on your mobile device should you need to leave the office.

National Preparedness Month is a great time to start placing business continuity at the forefront of business planning. However, consider prioritizing preparedness year-round so that you may never need to recover from disasters – natural or man-made – because you can avoid them altogether. By choosing to equip your business with any one of our hosted voice cloud phone services, no matter what issues affect your organization, the system will remain safe and employees can easily continue “business as usual” anytime, from any location.

Unified Communications Chicago Business

4 Ways Seasonal Businesses Benefit from A Cloud Unified Communications Solution

According to the US Department of Labor, there are more than seven million businesses nationwide that employ approximately 135 million part-time and seasonal workers. In addition to increased staffing needs for retailers during the holiday season, the summer is also high season for many industries like tourism, hospitality and entertainment.

Communications with customers in any business is critically important, but especially during the busiest time of year when the interaction with customers is at all time high. Training can be  challenging at peak season, especially with a large influx of new employees. Therefore, having a communications solution that is cost-effective and easy-to-use and manage is a top priority. Fortunately, cloud-based unified communications (UC) systems fit the bill and offer many benefits to businesses that employ seasonal and part-time workers.

Here are just 4 ways that seasonal businesses can benefit from a UC solution in a big way.

1. Scalability
First and foremost, they offer a completely scalable technology solution. When employee needs fluctuate so drastically throughout the year, flexibility for these businesses is key. As new employees are coming on board to help with the busy season, they will need to get new users set up on the system as quickly as possible. Cloud UC solutions provide businesses with greater control and flexibility than traditional, hard-wired systems can. Traditional systems require time and the help of expensive IT consultants to install new lines and move and install new phones. However, with cloud-based unified communications solutions, businesses can add or remove individual users, features, services and equipment with ease, without costly set up charges. And, with many systems, you can do all of this instantly with just a few clicks from their online portal.

2. Hot Desking
With the best UC solutions, everything is stored in the cloud. This means that individual user profiles are not attached to a device, allowing phones and workspaces to be shared interchangeably. This is a huge advantage for business settings where employees share phones and offers the ability to save on equipment costs, while keeping productivity high. With cloud-based systems, the employees designated phone number, extension, contacts, voicemail and speed dials follows them with any device they log into. Advanced features like Hot Desking are ideal for work environments with multiple locations, employees who share workspaces and those who are required to work from different areas within a given site, which are all common circumstances for seasonal businesses.

3. User Profiles
With UC solutions, everything is managed online through a secure customer portal. The most advanced online portals, like Broadview’s MyOfficeSuite, provides administrators with the ability to create unlimited user profiles for their employees and departments. Since roles of employees vary and businesses may or may not want employees to have access to certain features or capabilities, creating custom profiles based on user personas is incredibly helpful. This is really beneficial in a seasonal business because they are faced with so many new employees coming on at one time, all with different roles. Restricted access helps to keep things secure, but also provides the right amount of access so employees can work independently and use the features you need and want them to. Not to mention, at the end of the season, these profiles can be saved for future use or deleted in just seconds.

4. Programmable buttons and Intercom
With seasonal workers, there is little time for on-boarding, so new employees need to be able to use the system quickly and efficiently. This is where having a phone system that has lots of programmable buttons, versus complicated menu trees to access common features is hugely important. Some phone systems will enable employees to customize programmable buttons as frequently dialed numbers, other employee’s extensions and the help desk. This functionality might not sound important, but when crowds start forming and there’s a long line of customers out the door, time-saving capabilities like these go a long way in the delivery of customer service. Intercom is an incredibly useful button to program. This allows employees to hit one button to speak hands-free directly to the rest of the organization, a department or specific employees, depending on how it is set up.

When it comes to seasonal workers, the most important aspects are cost-savings, efficiency and flexibility. Cloud-based UC solutions provide this along with advanced communication features that work across all sites, unifying organizations that have multiple locations. This model of paying for only what you need, when you need it, makes ramping up and winding down each season both easy and affordable for these businesses with peak seasons.

Attracting Millenials

Rethink the Phone to Attract Millenials to your Business

Millennials became the largest generation in the U.S. workforce in 2015. By 2025, they will account for more than 75 percent of the U.S. labor pool. The millennial workers bring immense value to a team, including self-motivation, creativity and enthusiasm. To ensure a stable, productive and engaged team tomorrow, organizations should create a culture with sophisticated technology where millennial employees can thrive and provide maximum benefit to the company today.

Recruiting and retaining millennials requires companies to cultivate a work environment with the flexibility, open dialogue and collaboration they value. Offering cloud-based communication technology that’s available anytime, anywhere and from any device, is vital to a happy and productive team. Below are additional tips businesses can use to allow millennial employees to thrive.

1. Enable Smooth and Secure Access
Some of the greatest benefits of cloud-based UC solutions are the mobile, flexible and economical access they provide. Seamless remote work and team collaboration requires businesses to fully embrace the cloud to ensure universal access for employees working off-site. This applies to everything from company data and current evolving projects to routine meetings. Housing data and servers in a truly 100 percent cloud-based solution also provides a much more secure, disaster-proof way to store business information.

2. Rethink the Phone
As businesses transition to next-generation technology across the board, they should be sure to upgrade their phones, the heartbeat of team collaboration in a workplace. Selecting a cloud-based phone system offers full access to tools that foster two-way dialogue and encourage collaboration. In addition, a streamlined online portal where employees can manage the technology themselves, molding it to fit their own workflows and processes instead of the other way around is vital. For example, if employees can configure their personal phone settings within the cloud, rather than on a physical device, switching from an office location to home will be effortless. It also allows businesses to leverage features that enhance mobility like softphones, which employees can use to make and receive calls on any internet-connected device using their business number.

3. Connect Co-Workers
Connecting employees with each other in a real-time manner improves individuals’ flexibility, ensures full-team collaboration and reduces money and time spent traveling. When vetting different video conferencing tools, businesses should select an online-based HD option that allows face-to-face meetings and makes screen share and collaborative editing simple. A more informal solution to consider, that has become a must-have tool for employees, is internal chat to help maintain strong working relationships and encourage real-time collaboration. Businesses should select a chat tool that integrates with all other communication channels and is available on desktop and various mobile devices to ensure the smoothest communication.

Creating a collaborative, flexible environment requires deliberate action and consideration of leadership to ensure all team members have universal access to key documents and are supported with sophisticated communications channels like cloud-based phone systems and video meetings. Whether team members are in another office, working at home or onsite with clients, business leaders staying ahead of the curve by attracting and maintaining millennial employees must put a technology plan in place to empower team communication and collaboration.

Presence management

7 Ways Small Businesses Benefit from UC Solutions

Happy Small Business Week! National Small Business Week has been celebrated every year since 1963 and recognizes the key contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they generate about two out of every three new jobs in the U.S. each year. Since many of our customers are small businesses, we see first-hand how hard they work and the impact they have on America’s economy.

Regardless of the size of your business, communications is the most essential component. In the past, having the latest communication technology in place was a costly challenge for small businesses to maintain. Fortunately, this has all changed with cloud technology and the developments of cloud-based Unified Communications (UC) solutions. With many of the most advanced features built-into UC systems and the top providers including maintenance and free upgrades, remaining professional and connected to customers and colleagues has never been easier or more affordable for even the smallest of businesses.

Here are 7 ways that small businesses can benefit from UC solutions in a big way.

Auto Attendants
Auto Attendants are one of the greatest built-in benefits of cloud-based phone systems. They ensure that all incoming calls are answered and directed to the appropriate place, no matter who is physically available. For small businesses, this is a huge advantage. You get the ability to pre-record the greeting you’d like customers to hear, ensuring you project a professional image with every single call. Plus, you save significantly by not having to designate employees to answer calls or worse, answer them all yourself. Since the most common reasons for calls are for hours of operation and directions, using an Auto Attendant for this purpose alone will reduce the number of routine calls that need to be answered by 25%, allowing you to focus on your business and better serve your in-person customers.

On-hold Greetings
The best cloud-based phone systems include on-hold greetings and music options. This feature can really make a difference in how your company is portrayed. While customers are on-hold, you can take advantage of this time with pre-recorded messages to promote and advertise specials, your website and upcoming events to boost sales or attendance, all for free. Free direct advertising opportunities like this are few and far between and definitely a great benefit for businesses with limited advertising budgets. Additionally, small businesses instantly sounds larger and more legitimate having professionally recorded messages or music entertaining callers while they are waiting on hold.

800 Numbers
Another great feature that helps to project a larger company image are 1-800 numbers. They can be used in a variety of ways, such as designating a phone number for advertising campaigns to track results, to direct calls to a specific employee, or to just project a larger company image in a specific location. They are a great way to centralize calls for little to no cost and a huge advantage to provide customers who would otherwise be calling long distance.

Online Fax
Faxing may seem obsolete, but it’s still very much alive in business. With online fax, you can fax digitally and eliminate the need for a traditional fax machine and the high costs associated with it, like phone lines, paper, maintenance and ink. Faxing with UC systems is basically free and so are you. Free to fax to and from any device, from anywhere. Transactions become instantaneous, secure and hassle-free from wherever you need them to be.

Video Conferencing
Face-to-face meetings are critically important, but can be costly if your business serves clients located in other parts of the country or the world. Delivering personalized service and collaborating on deliverables can be both affordable and simple with the right video, audio and web conferencing software. These solutions allow you to share documents, give presentations and meet and connect with clients or team members from any device, anywhere, for a fraction of the cost of travel.

No IT Required
A big draw for UC systems are their ease of use. These systems are designed with the user in mind and provide access to every service, feature and setting, so you can easily and independently manage your own communications without the need of costly outside support. Systems that are even more advanced, go beyond just admin privileges and enable you to grant access to your employees so they can manage the features you need them to, which saves you even more time and money.

Online Management
With cloud-based systems, everything is well, in the cloud. This is incredibly helpful for a business of any size, but especially a small business because everything can be managed and accessed remotely at anytime through a secure online portal. Many small businesses have limited staff available so for basic changes like recording a greeting or checking the company voicemail, owners would previously have to physically go to their place of business. Everything with cloud UC systems becomes mobilized and flexible, giving you the ability to forward calls, fax, listen to voicemail, change greetings about hours and much more, from any device, anywhere.

Small businesses work with limited resources. All-inclusive, cloud UC solutions offer an affordable path to the latest technology for a low monthly fee and often no capital expense. This gives businesses of any size, the opportunity to compete with even the largest of competitors, while improving their sales, operations and customer service. We expect to see an increase in UC adoption in all markets over the next few years, but small businesses can most certainly reap the benefits of having these solutions in place for their business’ communications.

Use HD meeting for interviews

How Using our HD Video Conferencing Can Simplify Your Hiring Process

Hiring top talent is critical to the growth and success of every organization. Each company has its own process. Even after your human resources department, or recruiting agency narrows down hundreds of applicants for each job posting, the interview process with the most qualified candidate pool can still be a daunting and expensive task. Here’s where video conferencing technology can simplify the hiring process.

After candidate applications and resumes are carefully reviewed, your next step is most likely to set up an initial interview in-person or over the phone with several of the most qualified candidates. However, in-person interviews can be costly to bring all the candidates in, not to mention time-consuming. Sure, there are phone calls, but they are not as effective at showing you the whole picture, literally. Meeting face-to-face through video conferencing software, especially when it pertains to hiring employees can really tell you a lot and save you a ton of time in the process.

Narrow down candidates more efficiently
For one, you have the opportunity to screen candidates more thoroughly to see if their resume and application match up before moving them further along in the interview process. Speaking with candidates via a brief video conference gives you the opportunity to evaluate their verbal and non-verbal communication skills, without having to do lengthy in-person interviews. You can better evaluate if they would be a good fit for the role than you can with just a phone call. How professional do they come across in terms of their appearance, attire and posture? Do they communicate effectively and display confidence? Are they energetic and excited about the potential role? Visual cues are critically important. And, if your company will be using video conferencing in your daily business, it’s a great opportunity to see each candidate’s comfort level with this important business technology.

Include colleagues easily
Another great benefit is the ability to include other key decision makers in the interviews who may be working from another location or traveling. This is a common hiring issue, and instead of delaying the interview process and potentially losing qualified candidates, multiple parties can participate in the interview process from any device, anywhere. This is incredibly useful and not to mention, practical.

Simplify geographic challenges
For out-of-state and international candidates, you may even opt to just do a series of video interviews and skip the costly and complicated in-person interviews all together. This is becoming an increasingly more popular method for hiring top talent located elsewhere. This powerful tool can save both you and your candidates time and money.

In sum, video conferencing provides your business with a cost-effective, time-saving and efficient way to interview and hire new employees. There is a great deal that can be learned from video interviews and many ways it can help to expedite and simplify the hiring process altogether. This will most definitely become a more common hiring practice and one that can really benefit your business both now and in the future.

Call History

What Your Call History Can Tell You About Your Business


In business, your call history can really tell you a great deal. Having insight into your entire company’s communications can be beneficial to improving various areas of your operations.

As managers, reviewing call activity gives visibility into employee performance, customer needs and issues, as well as your sales and marketing efforts.

But, who has time to review call activity the old-fashioned way?

Thankfully, with modern UC technology and state-of-the-art online portals, the ability to view and analyze critical call data is simple.

Viewing call history as a whole doesn’t provide much insight. However, when inbound and outbound call data can be broken down and evaluated by departments, individual employees, phone numbers and even extensions, a great can deal can be learned.

Using a built in Call History component is a good example of how built-in business intelligence tools can make the reporting of this critical data work for your business’ needs.

For instance, running reports for the longest and most frequent calls your customer service department makes and receives can provide perspective as to which customers require the most assistance and whether or not you may need to monitor or intervene in order to keep an important account. It also gives you a better idea of your personnel needs throughout the day and individual employee workloads, which can help to improve staffing efficiency.

For sales departments, outbound calling is critical to sales results. So, having the ability to view all the outbound calls by day, week, month, employee or region provides you with a valuable performance evaluation tool and a concrete way to improve productivity.

Inbound call reporting for specific phone numbers is a great way to track marketing campaign activity. When designating a specific phone number for a new campaign, you can instantly see the results based on the amount of call activity.

Customizable call reporting is also a crucial component; every organization has different needs, so having the ability to create customized reports will enable you to get to a more granular level in your analysis.

As you can see, diving deeper into your call analytics can really help to improve employee performance, sales, marketing and customer service throughout your organization. So, be sure to take advantage of the important call data that is already available to you. And, if you are not using a system that provides you with the advanced technology and reporting you need, check into our award-winning unified communications solutions.